Marketing Strategy

1. Market the town to local people
2. Market local attractions to wider audiences
3. Develop trails and publicise
4. Gain media publicity through:-
   • TV
   • Holiday programmes
   • Magazines
   • Newspapers
   • Radio
   • Other
5. Leaflets
6. Internet site
7. Regular press releases
8. New 'Corporate Image'

Operational Strategy

1. Identify 'champions' to own tasks
2. Encourage champions to implement own action plan and report to committee
3. Identify park and ride opportunity and negotiate implementation
4. Develop links with:-
   • Community Council
   • North Ayrshire Council
   • Enterprise Ayrshire
   • MOD
   • Schools
   • Businesses
5. Develop PR links:-
   • TV
   • Papers
   • Radio
   • Internet
   • Events
   • Other
6. Develop Environmental Plan
7. Encourage local 'entrepreneurialism'
8. Encourage entry into local business awards
9. Implement fund raising initiatives
10. Develop action plans for each champion
11. Develop financial plan