STRATEGIC  AIMS

• Christmas Lights and Illuminations to become more attractive
• Advertise for and identify 'champions' for initiatives
• Develop the Yuletide event further as an excellent local event
• Develop a number of 'quick-fix' environmental initiatives
• Bring people together to achieve a unified strategy
• Investigate Park and Ride
• Investigate links with local tourism association
• Identify funding sources and sources of expertise
• Identify training initiatives for local businesses
• Institute computer training initiative
• Commence development of Largs web-site
• Investigate ramifications of the MOD on local people and businesses

Medium Term (by 2002)

• Prepare an excellent local offer for the MOD
• Implement Park and Ride from north of the town to north of Fairlie
• Create an integrated local information initiative
• Increase local trade-to-trade activities
• Increase use of local businesses by local people
• Achieve ISO14001 - Environmental Improvement standard
• Develop Campaigns for local:-
  • Shopping
  • Environment
  • Training
• Develop links between:-
  • Town
  • Seafront
  • Marina
• Link into a number of local visitor 'trails'

Long Term

• Increase number of visitors
• Increase number of bed-nights
• Increase resident usage of local businesses
• Input into Town Centre Development Plan
• Input into traffic management
• Win National Awards:-
  • Thistle
  • Scotland in Bloom
• Ayrshire Business Awards
• Other
• Link into a number of visitor 'trails'
• Create a vibrant local atmosphere

" The largs vision
- 2000 and beyond"