The following represents an analysis of the town's aspirations to become a world class place to
live, work, visit and do business.
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STRENGTHS
- Increasing interest in visitors and tourism as a business
- Diversity and excellence of attractions within the town and its immediate surrounds
- Outstanding scenery
- Pretty town centre
- Positive international perception
- Warm memories and fondness of day-trip market
- Variety and quality of accomodation
- Number of large scale attractions
- Positive contributions from members of the local business and residential community
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WEAKNESSESS
- Weak or poor customer awareness
- Quality of some of the services available
- Poor public transport infrastructure and parking
- Seasonality
- Weather patterns
- Conservative attitudes
- Negative / cynical attitudes among some members of the community
- Variable service quality
- Small business management skills
- Lack of focus on marketing and development activities
- Low "spend" of day trippers
- Poor signage
- Little Co-ordination of town
- High street rates
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OPPORTUNITIES
- Short break / activities market
- Potential for strong promotional campaign
- Station / surrounds refurbishment
- Environmental improvements
- Partnership ventures
- Individuals to become involved
- Day trippers
- Activities and special interest markets
- Group holidaymakers
- Development of local 'trails'
- Commitment of local people
- Make change a positive driver
- MOD!!!
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THREATS
- Lack of civic pride
- Competing demands for public sector support
- Lack of co-ordination of effort in applying resources
- Emergence of other 'day trip attractions' within Scotland and
elsewhere
- Failure to sign up to co-ordinated quality and other initiatives
- Failure to maximise prominence within national consciousness
and promotional activity
- Failure to address areas weaknesses and develop its strengths
- Perception of change as being 'bad'
- Negative local attitudes
- Potential in small communities for political infighting
- Lack of funding
- Business closures / lack of new openings due to high rates burden
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This analysis shows Largs as having a lot of potential, with room for
further improvement.
"GREAT PLACE, COULD DO EVEN
BETTER"
Finance
Finances will be sought from a variety of sources, including
- Business subscription
- North Ayrshire Council
- Lottery
- Large Company Sponsorship
- Other sources
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- Public subscription
- Enterprise Ayrshire
- Awards for All
- Community Grants
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The financial strategy is
as follows:
- Appoint Treasurer and Fund Raising Champions
- Encourage Champions to cost out action plans
- Identify specific cost implications of action plans
- Apply for funding for
- Individual initiatives
- Overall initiative
- Maintain and maximise ongoing fundraising
- Invite further business and public subscription
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